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Clinical Application Specialists: A Career Path for Healthcare Technicians

Published September 16, 2024

If you’re a healthcare professional looking for a way out of traditional patient care but still want to stay connected to clinical work, the role of a Clinical Application Specialist (CAS) might be a perfect fit. Clinical Application Specialists act as a bridge between medical technology companies and healthcare providers. They help ensure that the clinical staff is properly trained to use specialized medical equipment and software, ensuring its successful integration into patient care.

Unfortunately, unless you know these positions exist, you may feel that you have limited job options. Many people think their only career path beyond patient care is management. No one teaches you that there are more options beyond mixing meds, scanning patients, or running labs that fully utilize your clinical skills. Many of the CAS’s I know only discovered their job existed because one came in to educate their unit or department.

 

What Do Clinical Application Specialists Do?

One of the primary responsibilities of a Clinical Application Specialist is to train healthcare professionals, such as doctors, nurses, and technicians, on how to effectively use new medical devices or software. They also assist with the implementation and troubleshooting of this technology. In essence, they make sure that the product is being used safely, efficiently, and to its full potential.

Unlike typical sales roles (which can feel “icky” to many healthcare workers), CAS positions are more education-based. You’re there to support clinical teams, not sell to them. This makes it an attractive alternative for healthcare professionals who love teaching and problem-solving. However, there may still be a sales component to your job. You will not have to close a sale, but during product trials, you are the person on the ground convincing them that your company’s product is superior to the competitors. You may also be instrumental in upselling products that were not originally considered necessary because of your clinical expertise.

Depending on the size of the company you work for, you may also act as the hospital or clinic’s point of contact if there are ever any problems after the sale and implementation are completed. NO product is truly perfect 100% of the time, and customers will need someone to contact in case of any issues or malfunctions. Since you were the face of the company during training, you will very often find yourself to be the person the client feels comfortable reaching out to. You will not be handling these issues in a vacuum though- most companies have a complaints department of some kind that you can rope into the conversation.

 

A Day in the Life of a Clinical Application Specialist

A typical day for a CAS might include:

  • Conducting in-person or virtual training sessions for healthcare professionals
  • Offering on-site support during the implementation of new medical devices or software.
  • Troubleshooting technical issues that arise in clinical settings
  • Collaborating with R&D teams to provide feedback on product usability from the clinical side
  • Traveling to different healthcare facilities to provide support (this can be a pro or a con depending on how you feel about travel!)

 

Skills and Qualifications

One thing I found when researching for this post, was that most information that you find about CAS’s online is that a lot of the focus is on software, but many medical device companies hire CAS’s for their product education. If you have also tried to research this position, and are finding the same information, don’t be discouraged if you don’t feel like software is your thing! If you check out my Job Spotlight section, you will see several different CAS positions that I have highlighted for different specialties, and none of them are in software.

To excel as a Clinical Application Specialist, you’ll need:

  • A strong clinical background:

    Many CAS professionals come from radiology, pharmacy, or other clinical fields. Make sure that you have a specialty in your field. Check out my friend Josh’s story– He took advantage of specialty certifications when his employers offered them, which eventually landed him a role in the medical device field. You will find when reading the job descriptions that although many companies prefer a bachelors degree, they don’t require them! As a matter of fact, I only know one CAS with a bachelors; everyone else is certified with lots of experience.

  • Excellent communication skills:

    You’ll need to be able to explain complex technology in a way that makes sense to busy healthcare workers. You may be asked to speak in front of large groups, or represent the company at conferences. Even if this isn’t a strong skill for you yet though, don’t let it dissuade you. You will get lots of practice. You will also find that your managers and coworkers want you to succeed, so don’t hesitate to ask them if you can practice your training on them. As you get more comfortable with the equipment and language your employer wants you to use, you will become more comfortable speaking in front of groups.

  • Comfort with technology:     

    You’ll need to learn the ins and outs of the product and be the go-to expert on its functionality. Hopefully, you will be comfortable with the product because you used it in your clinical roles. If not, that is ok! They will teach you. Even when you finish training and are on your own in the field, you aren’t alone- your coworkers are a phone call away, and usually happy to help. No one expects you to be an expert immediately.

  • Patience and teaching ability:

      Since a large part of the role involves training others, the ability to stay calm and communicate clearly is essential. Not everyone learns the same- sometimes it just may take some quick thinking to help someone understand what you are teaching. Again, this comes with experience.

 

Why Consider This Role?

For healthcare workers burned out from long hours in clinical care, this role offers a fresh start. You’ll still be connected to the healthcare field but without the physical and emotional toll of direct patient care. If you love technology, teaching, and problem-solving, the Clinical Application Specialist role might be the perfect next step in your career.

 

Final Thoughts

The Clinical Application Specialist role is a fantastic opportunity to leverage your healthcare expertise in a new way. It offers the chance to step out of the hospital and into a role that supports innovation and education in healthcare. Whether you’re looking for less patient interaction, more predictable hours, or just a change of pace, the CAS role could be your perfect fit.

Are you a Clinical Application Specialist? Can I interview you for my Success Stories page? Please email me!

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